Alexandru Coman of streamaxia believes live streaming is becoming the most accessible way of communicating and connecting to your audience if you want to convert them from prospects to buyers.
Nestle, the food industry giant saw the potential of live streaming and they have been searching for ways to implement it in their marketing plan. They took the first step in this direction in 2015.
“This is a great example of a successful Live streaming campaign. Started in 2015, the 3-year contract between RedBull TV and the Bonnaroo Music and Arts Festival improved the way fans get a feel of the festival atmosphere. Apart from being able to watch their favorite artists perform in a real time broadcast, RedBull TV will also live stream artists’ and funny fan stories. All these offer the public, outside and inside the festival, unprecedented access to backstage and the most interesting activities taking place during the festival.”
Live streaming is cost-effective and removes any barriers between you and your followers. Nothing is out of reach when it’s one click away. Many of the leading companies in the world use live streaming to reach their audience and promote their message. The likes of Nissan, Nestle, General Motors, and Red Bull have all successfully used this technology to market their products and services.
Watch the 5 steps to start live streaming below.
Ever wanted to share something with the entire world, instantly? More than that, have you ever wished you could do it in real time? By using a one-to-many live streaming app, you’re one step closer to this reality. It’s all very easy, one click and you share your camera on multiple channels.A one-to-many live streaming app enables you to share the content on different channels. You can share it on your social media channels or any other websites you want.
Live streaming is quickly becoming the largest, most accessible way of communicating. It allows people to connect in real-time, no matter where they are. They create real-time coverage of any event. It’s a revolutionary technology!
Every customer wants to know all the relevant information about the company he buys a product from. He wants to know how the product is made, the way employees are treated, where is his product at a certain time, etc.
By using live streams, you can show your clients behind the scenes information. You will offer a higher transparency, thus your customers’ trust level will increase and they’ll be more inclined to buy your products or recommend them to others.
You can introduce your customers to your production team, you can offer them a short demo of your brand new tool, etc.
Unlike regular video marketing, you can offer exhaustive information regarding your company in a very short amount of time. Answer your customers’ questions on the spot and help them have a complete image of your company.
The tech community creates lots of innovative tools you can use them to create a one-of-a-kind marketing campaign.Live streaming gained traction very fast. It has turned into a real trend because the costs of creating a live broadcast are very low.
Apart from a live streaming app, all you need is a reliable Internet connection and a smartphone or tablet that can shoot in a good quality.
“Video content is one of the most impactful types of rich media content. According to a research done by Cisco, in 2017, almost 70 percent of internet traffic will be used for video content. Why? Because people assimilate information easier through this medium.If you don’t use this type of content already, you should consider adding it to your arsenal. Streaming represents the future of highly-engaged content. Two out of three marketers consider it to be an indispensable resource for their future campaigns.Live streaming represents a development of video marketing, as it turns a monologue-like conversation into a multi-party, real-time communication channel.”
If you want your company to gain the upper hand, start taking notes on that. Live streaming is a very important resource you should consider when creating your marketing plan. The real question is, why would you use it for your next campaign?
Live streaming is set to be one of the biggest content marketing trend 2018. All major social media platforms have predicted this trend and they’ve added this feature for their customers. It has begun to gain attraction in the content marketing world, too.