Sure, Internet Marketing Can Be Tough, Especially If You Are Not Confident And Certain About What You Should Be Doing. But With This Software, Things Can Be Easy. Because You Will Be Able To See Where All Your Traffic Is Coming From, And So You Can Be Confident In Your Marketing. Save Your Massive Amounts Of Money And Time Its Easy Now To Boost Your #Sales.
If your business sells tangible products, you need to have a strong online presence.
But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart.
That’s why it’s important for you to focus on every detail of your ecommerce website.
This guide is useful to everyone. Whether you are a brick and mortar retailer expanding into online business, a company that operates strictly through the Internet, or something in between, you’ll benefit from these tips.
It doesn’t matter whether you’re building a new website or making changes to your existing one.
As you can see, 53% of websites have CTAs that take visitors more than three seconds to locate. You should be aiming for a time much quicker than that.
What actions do you want consumers to take when they visit your website? Obviously, you want them to make a purchase.
Make this as easy as possible for them. Don’t distract people with clutter. It’s overwhelming and confusing.
2. Simplify your menus
Menus are a great way to stay organized and group what you’re selling. But as just mentioned, you don’t want to overcomplicate things.
Too many menu categories will confuse the consumer, preventing them from finding what they’re looking for.
Your menu shouldn’t be super specific. Instead, use broad terms to categorize your products.
For example, let’s say your ecommerce brand sells clothing with items such as:
long sleeve shirts
Rather than having five different menu options for each of these choices, you can group them into one category: “tops.”
3. Add a search bar
Let’s continue talking about simplicity.
Now that you’ve removed some clutter and simplified your menu options, you’ll still need to make additional changes. Since visitors will have fewer menu selections, they’ll see more products when they click on each category.
I know some of you may not have a ton of products for sale, but other ecommerce sites could have hundreds or potentially thousands of options to choose from.
Forcing users to scroll through these choices randomly won’t drive sales and conversions. That’s why implementing a search bar is the best solution.
The company sells thousands of sneakers on its website. A search bar makes it easy for its customers to find what they’re looking for.
Take a look at what the search for “running sneakers” yielded in the example above. As you can see, there are 155 products that fit this description. That’s still an overwhelming number of items to scroll through.
But Nike has additional filters and search results on the left column of its search feature.
This helps customers narrow the options based on parameters such as gender or sport.
If you use this strategy, make sure all your products are clearly tagged with the appropriate labels. Then the search results will be accurately displayed for each shopper’s query.
4. Buy a premium web hosting service
Speed is one of the most important elements of a successful ecommerce website. Each page needs to load fast to yield high conversions.
But if you buy a budget web hosting plan, it’ll cost you in the long run.
Research shows a one second delay in page loading time can lead to a 16% decrease in customer satisfaction and a 7% loss in conversions. If your site has a two or three second delay, you’re in big trouble.
Even worse than a slow loading time is site crashes, glitches, or error reports.
That’s why you’re better off spending the money on a premium web hosting plan now as opposed to dealing with these headaches later. Trust me, it’s worth the investment.
5. Eliminate steps in your checkout process
Once a website visitor decides to buy something, they should find it easy to complete the purchase. It&8217;s your job to make it so.
Each additional step in the checkout process will increase the chances of them abandoning the transaction. In fact, 28% of consumers said they abandoned a shopping cart during checkout because the process was too long and complicated.
The key here is to get only essential information from the buyer.
There’s no reason to ask for their mother’s maiden name, the first concert they attended, or their favorite vacation spot.
Get their billing information and shipping address. That’s all you need to process a transaction.
6. Don’t force shoppers to create a profile (but encourage it)
As I just said, you want your buyers to go through the checkout process as quickly as possible.
That’s why you need to offer a guest checkout option instead of forcing visitors to create a profile. That said, you can still encourage them to create a profile.
Check out this example from Lululemon to see what I’m talking about:
Once items are added to a shopping cart, users can finalize their transaction through the guest checkout option.
But that doesn’t mean Lululemon is done trying to encourage people to create a profile.
When the order is being reviewed, guests can see an express checkout button, but they can’t use it.
This option is reserved for customers who set up profiles.
They can go through the checkout process even faster since all their information is saved in their accounts. Subtle features like this encourage profile sign ups without being annoying or putting too much pressure on the customer.
7. Send shopping cart abandonment emails
Once a user sets up their profile, you can tell when they add something to their shopping cart without buying it. Don’t ignore this.
You’re missing out on money.
Often times, they were just a click or two away from completing the transaction. Clearly, they were interested in the product enough to add it to their cart.
Sending an email reminding the shopper about the item can be just enough to finalize the sale.
8. Prioritize SEO
Not everyone who wants what you’re selling will navigate straight to your website.
In fact, research shows that 46% of consumers start the buying process through a search engine, such as Google.
If your ecommerce site isn’t one of the top results, they’ll buy from one of your competitors instead. That’s why it’s so important for you to focus your efforts on search engine optimization.
Do everything in your power to reach the top of Google rankings based on searches related to whatever your brand is selling.
9. Write blog posts on a regular basis
How often will the same person visit your ecommerce website?
Chances are, they’re not buying something every day. They probably won’t buy something even once a week. Only your top customers might shop once per month.
If people aren’t on your website, they obviously can’t spend any money.
But running a blog in addition to your ecommerce site is a great way to build a strong following. Now people have a reason to check out your site on a daily or weekly basis.
Once they’re on the site, they&8217;ll be more likely to buy something.
10. Build an email subscriber list
To have a successful ecommerce site, you need to have lots of visitors ready to buy. But how are you planning on driving traffic to your site?
Building an ecommerce email list is one of your best options. Once you have a subscriber’s email address, you can contact them with special offers and promotions to entice sales.
A great way to add subscribers is to collect email addresses during the checkout process. Here’s an example of this from SAXX:
By default, this box is already checked off. Shoppers will have to deselect this option if they don’t want to be added to the subscriber list.
Once people are added to your list, it’s the perfect opportunity for you to send them personalized offers to drive traffic to your website and increase sales.
You can even offer an incentive for shoppers to sign up for emails, such as a discount off their next purchase.
11. Accept as many payment options as possible
You can’t assume everyone has a Visa or MasterCard.
Even if they do, that doesn’t mean it’s their preferred payment option. One of those cards may be maxed out, or they could have better membership benefits on another card.
Even if other credit card companies charge higher merchant transaction fees, you still need to take other cards like Discover and American Express.
Your ecommerce site also needs to accept alternative payment options such as PayPal and Apple Pay.
12. Write informative product descriptions
You can’t sell something with just a name. Each product on your website needs to have an informative description.
But make sure you avoid large blocks of text. Keep these descriptions short and to the point.
Explain how the product works by highlighting the key benefits. You don’t need to explain the entire history of the product or how it was made. That won&8217;t drive sales.
You can even use bullet points to make it easy for consumers to scan through the text and read the description.
13. Get rid of ads
Some of you may be using your ecommerce site as a platform to sell advertisement space to other brands. Don’t do it. You&8217;re making a big mistake if you do.
Sure, you may get some additional income. But it’s not worth turning away your own customers.
Sidebar ads and popups can look like spam. A visitor may be afraid to click through your site for the fear that they’ll be redirected somewhere else that’s untrustworthy.
Most significant assets of using ClickFunnels is the infamous “share #funnel” feature which allows you to instantly duplicate an entire funnel into the account from someone else’s account.
If you’ve been recently involved in the #ClickFunnels group for a period of time you’ll be aware that different type of Funnels get shared around regularly, but sometimes you have to put in a lot of hard work to find everything you’re in search of in the one place.
Finally Here Are The Top 10 Core Share funnels Used By Expert In Various Niche Market:
This principle of pain versus pleasure can easily be leveraged by positioning your products or services in the right way to help leverage this strategically.
When you think about pleasure, you can also think about the benefit.
What’s the biggest benefit (pleasure) that a consumer is going to get when they buy what you’re selling. You also have to think about what they’re going to avoid (pain).
According to Tony Robbins, all human desire is based on one foundational principle. That principle states that we will always do more to avoid pain than we will to gain pleasure.
The best marketers in the world understand this principle.
They work to invoke pain and pleasure in all of their marketing. The best are able to strategically interweave these into their pitches and #sales letters and sign-up forms.
However, before you get ahead of yourself, you have to understand some of the underlying psychology that drives people to buy.
Keep in mind that almost no one wants to buy what you’re selling. They just don’t.
Your success depends, not on them wanting what you have, but on your ability to influence them in a way that will get them to buy.
To do that, you need a sales #funnel. That sales funnel will help you influence your prospect’s decision to buy whatever it is that you’re peddling through the fervent powers of persuasion.
Sales funnels are also quite possibly one of the most important concepts in business.
They help you sell on autopilot.
They can take your company from zero to hero in lightning speed.
Think weeks and months as opposed to years and decades.
That’s how important they are. Thus, by understanding and wielding prowess over this single business concept, you can literally hop on your own personal rocket ship to the moon.
Anyone who’s mildly interested in business needs to understand the concept of the sales funnel. But what are sales funnels and how do they work?
In essence, they’re automated sales processes configured to increase sales and conversions. At the end of the day, sales funnels offer the path of least resistance and highest probability to growing and scaling a business fast, no matter the present size, industry or niche it’s in.
The Art & The Science Of A Sales Funnel
When you look at how sales funnels operate, it’s clear that there’s a science to it. It’s a science based on traffic, leads and sales.
It means a deep-rooted analysis of conversions and understanding where the customer came from and how far along they got in the funnel before either dropping off or successfully completing the sale.
But there’s also an art to sales funnels.
That art invokes an age-old skill that dates back to the beginning of our species–storytelling.
Just how well you can pitch a story within the framework of your sales funnel will ultimately guarantee your success or failure.
If that story doesn’t fit into the framework of your sales funnel and it doesn’t appeal to the target market, or if the offer is simply not an irresistible one, your efforts will falter and fail.
Urgency And Scarcity?
Think about the diamond for a moment. Diamonds are rare. But so is gold.
That’s scarcity at work. The more scarcity there is, the higher the price.
There’s a direct correlation there. That’s also true with urgency. When a sale is going to expire, for example, very soon, we’re more inclined to purchase something. Even if we don’t need it at that moment.
There’s major urgency at play here. That’s why you always see sales that are for a “limited time” because it just works.
Here are a few statistics about urgency and scarcity that will likely get the wheels turning in your mind:
-Urgency results in a 59% higher transaction-to-click rates and effectively double the rate compared to emails that were “average” and didn’t use urgency
-Urgency used in the subject lines of emails increased sales by 16% (i.e. limited time offers and expiring discounts)
-Colors like orange and red are used to persuade more people to click
-Count-down timers are very effective in conveying urgency in sales better than almost anything else and create a sense of FOMO (fear of missing out) that often gets a majority of people to act
Urgency is more effective when instructions are given on precisely what actions you want the prospect to take
Using Persuasion Effectively
Persuasion doesn’t just work by offering something for free or by building rapport.
When it comes to a sales funnel, the more social proof you have, the easier the sale will be. If, for example, you have 50 authentic videos of people claiming how much your product or service has helped them, closing the deal will be easier.
If you don’t have that, it doesn’t mean you can’t persuade someone to buy. It will just be a bit harder and take a much longer email sequence.
When you’re trying to build an effective sales funnel, if you can get a prospect to do 3 things and the 4th is asking for the sale, it will almost always work.
In fact, this is likely to increase your conversions the most.
If you can do this effectively, and make the tasks very manageable and easy, you’ll be able to close the sales with ease. If you can’t do it, you’ll likely struggle.
The Hook, Headline & Framework
Ask Russell Brunson on how to build an effective sales funnel, and he’ll likely tell you something like this. It’s all about the hook, headline and the framework.
That’s the hard part. Once that’s there, the balance is just filling the spaces.
For example, if you’re doing a webinar funnel, figure out the hook, headline and framework, then everything else will come together. But that’s easier said than done for average people who aren’t as skilled at marketing.
But, what you’ll notice is that every 2 comma club award winner (and 8 figure club winner) has paid homage to this exact saying.
They’ve created a compelling hook, written an insatiable headline, and structured out a rock-solid framework for their offer.
In fact, if you ask Russell, that’s really where he spends the majority of the time. In essence, it’s thinking out the offer.
What’s going to compel them to move forward? What’s going to build enough curiosity to really reel them in?
What Are Sales Funnels?
To better understand what sales funnels are and how you can leverage them to grow your business, you first have to understand the varying stages of a funnel.
If you’ll imagine a sales funnel for a moment, just think about a regular funnel and how it works.
At the top, you pour in some liquid or other substance, and it gets filtered down into a finite point where it then exits out the funnel in a very focused trajectory.
This is where a prospect learns that there’s a solution to his or her problem and you have that solution.
And the more you deliver in this first stage, the more likely you’ll have their undivided attention.
Because, if a person gets valuable information from you for free, they’ll instantly want more and they’ll be willing to pay for that information.
That’s how you earn their trust. In fact, blogs work very much the same way.
The content you put out there helps you to build awareness.
Stage 2: Interest
Sales doesn’t happen right away. Not upon first contact, at least. Did you know that the average consumer needs roughly 90 days before making a purchase decision?
However, to increase that, they need to be constantly exposed to you, your product or your service.
They say that an exposure of somewhere around 20 times often drives that interest into the next stage, which is the decision.
However, where most people falter and fail is in this stage.
They get discouraged when the sale doesn’t happen right away.
Keep in mind that it often doesn’t work that way.
Now, there are exceptions to this rule.
That’s why the free-plus-shipping model is so popular.
One, the power of the word free is extremely compelling. Two, is that it helps get customers through the door.
Stage 3: Decision
This is where they become convinced to buy whatever it is that you’re peddling.
Ways to help speed this along are things like offering up social proof.
That certainly drives the decision.
But also by creating a deep bond between yourself and the prospect.
You have to become relatable to them.
You have to be fallible. Expose your vulnerabilities.
It might seem awkward, but that’s how you connect with others.
This is also the stage where much of your persuasion and psychology of selling pays off.
This is where it all pays off.
Thus, the more you can interweave things like urgency and scarcity into your marketing message, while also leveraging the other strategies such as micro-commitments, the quicker that decision is going to happen.
If you can’t, you’ll find that it takes far longer this to occur.
Stage 4: Action
The more you have long-term strategic thinking as opposed to short-term desires for gains, the better you’ll fair in the long term.
That’s just the way that it works.
While getting to this stage is a win, actually helping the customer change their lives and achieve something that you teach is the real win.
As Brunson calls it, impact and income.
The goal is to make a considerable impact on the lives of your customers. Income should be secondary.
When you think in terms of the long-term implications of your actions, and think less in the ways of in the right-here-right-now, the more you’ll win in the end.
Over fifty percent of social media users think they need to constantly monitor their own social profiles because they are afraid they’ll miss out on something.
According to Neil Patel of Quicksprout “Fear is one of the most powerful emotions, which is why I want to use it to start our discussion. You can use fear as a sale tactic in many different ways”.
Instead, I’m going to show you how you can trigger a variety of emotions with different marketing campaigns. As a result, you’ll be able to drive more #sales.
1. Leverage the power of fear
How can you leverage this emotion from a marketing perspective? Create ads for your website, email campaigns, and social profiles that are time-sensitive.
For example, you could run a flash sale offering 40% off everything on your website for the next six hours. This type of marketing strategy will cause users to act fast for the fear that they’ll miss out on the sale.
2. Take advantage of greed
There’s nothing wrong with this. But as a marketer, you can use this concept to your advantage when coming up with new promotions.
Offer items at a discounted rate, and then try to upsell to your customers.
3. Build trust
Loyal customers will spend more money. But you need to make sure all your offers are transparent if you want to be perceived as trustworthy.
Don’t surprise your customers with any hidden costs or fees when they’re making a transaction.
4. Create a sense of belonging
Use your brand to establish a community among your customers. There is a reason why people are buying from your company. All these people have something in common.
It’s your job to figure out what those commonalities are to establish a community based on them.
5. Eliminate frustration
Frustration is not an emotion you want to have associated with your brand.
Make sure you have easy navigation on your website and a smooth checkout process. The less friction your customers experience as they go through the process, the less frustrated they will be.
6. Share your core values
There are certain brands that have other missions that act as the driving force behind their goals. If this sounds like you, make sure you share these values and beliefs with your customers.
For example, are you affiliated with any charities?
These types of core values can stimulate emotions within customers and ultimately lead to more sales.
7. Stimulate desires
What do people desire?
Sex. Food. Sports cars, big houses, and beach vacations.
Incorporate these ideas into your marketing strategy. I’m not saying you need to tell people your product will help them get a new car. But you can still throw a fancy convertible into your ads to help grab someone’s attention.
8. Drive competitive energy
People are also competitive by nature. They are competing with their co-workers and friends, and are trying to “keep up with the Joneses” at home.
Apply this concept to your marketing campaigns.
For example, let’s say you’re selling lawn care products. You could create an ad that says something along the lines of, “Have a better lawn than your neighbor’s.”
Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.
With my point of view, #Clickfunnels is a software tool that helps you create landing pages and webpages. Basically clickfunnels are for those who are interested in digital marketing.
Clickfunnels Review and Clickfunnels Bonus is an online channel for #sales and marketing #funnel builder that help business owners, businesses market, sell, and deliver their enterprise services and products online.
This software tool makes it easy to market, sell, release and delivery of products and services to users with standard funnel options that are initially created for a specific business, product, or service.
ClickFunnels is a 360 million dollar SaaS company, entirely self funded with no investment from venture capitalist.
I built an entire Affiliate training funnel along with email automation in just one day. That could easily took maybe weeks if not months if I try to use other landing page builder.
In short: ClickFunnels is a click – based software, that you can use to easily create series of webpages that people have to navigate through in order to purchase a product, or join an email list, or a webinar, and you don’t need to know a single line of code.
It’s an amazing tool if you’re trying to start an online business or a solopreneur. It allows you to save time and not worry about technical stuff like domain, html, css and all the other technical nonsense that brings you ZERO revenue.
ClickFunnels is basically a software that lets you design and create sales pages, landing pages and it lets you manage your entire sales funnel. You can create seven types of funnel with the help of Clickfunnels :- The Optin Lead Capture Funnel. The Sales Funnel, Product launch funnel, Membership continuity funnel, Automated webinar funnel, High ticket converting funnel and Beauty or Supplement product funnel.
ClickFunnel is SaaS (Software As A Service) product that helps you to create landing pages, & funnels for small and big business. It’s a software that helps you build your customer base by physical or digital product services.
Things like building a website and creating an email opt in form were foreign, and without CSS or design knowledge, many of our very first site pages were bare bones – to say the least…
As LeadPages continued to expand by increasing their client-base and growing their team, they started adding to the many features and benefits available.
A couple of years into us using the software they launched LeadBoxes, a code builder that would allow you to insert a light box pop up within a page or post, like this:
This was incredible because it allowed for email opt in’s and conversions on your own website without your potential subscriber ever having to leave the page.
While LeadPages was getting the job done, we were ready to start customizing the look and feel of our funnels so that our opt in and landing pages didn’t look like every other opt in and landing page you see on the Internet.
After experiencing the backend of ClickFunnels thanks to their 2 week free trial and seeing the layout and #funnel organization capabilities – in addition to the tracking and page customization options – we were sold.
#ClickFunnels offers you tons of templates and recommendations for how to set up your pages, but it also lets you choose exactly how you want your page laid out and designed – without any knowledge of CSS or design.
What ClickFunnels offers us that LeadPages doesn’t is a higher level of organization and flexibility with the same ease-of-use. In addition, ClickFunnels has an affiliate platform, which is something we’ve been thinking about switching over for months now (we currently use Infusionsoft).
The purpose of this comparison is to help you understand the reasons why we chose ClickFunnels so that if you happen to be deciding which one is best for you, you can learn from our experiences over the past four years using both platforms.
If you’re reading this post, then you already know the importance of a platform; regardless of whether you’re creating a blog, a podcast, a video channel, a product, a service – anything – a platform is required.
What Is a #Sales#Funnel – A sales funnel is a system for turning regular ol’ people into raving fans who can’t wait to buy your product.
When I was trying to sell my iPhone apps, I had no system for capturing attention and making people fall in love with my products.
It was like shouting into a void: Selling my course was a different story. Thanks to the sales funnel I built, it looked like this:
By the time I was closing sales, every single one of those people had been through a series of stages designed to qualify them as prospects and warm them up to the sale.
Let’s talk about those. Do a Google image search for “sales funnel” and you’ll get a bunch of diagrams .
Most of these make sense—your funnel starts by generating awareness for your product (or the problem it solves), then captures leads who are interested in a solution, guides them toward making a purchasing decision, and finally allows them to take action and buy.
By itself, that information is a little hard to take action on.
So let’s take a look at what you actually need to build at each stage in order to move people from one stage to the next.
Think of the awareness stage as the point where people first hear about your business or product. This usually happens when: Another website links to you Your business shows up in a search result on Google
People see an advertisement you create Someone mentions you on a podcast
A happy client tells other people how much they loved working with you
The bottom line is that awareness happens when you get your stuff in front of people in places where they hang out.
Once people become aware of your business, they have the option to express interest.
That might mean: Clicking on a link to your website from one of their favorite blogs Clicking an ad in their Facebook feed Checking out your Twitter page after someone retweets you Looking up your website after a friend tells them about it, Once someone enters the Interest stage, your #1 goal should be to capture that interest by getting them to sign up for your email list.
That way, you have the ability to contact them in the future and continue nudging them through your funnel.
Your goal is to present interested prospects with a compelling offer that makes them decide whether they will become a customer or not.
Basically, this is your sales process, and there are tons of different ways to get here.
You might: Send them a series of emails designed to warm them up to the sale .
Send them to a long-form sales page that taps into their emotional needs and explains the benefits of your product .
Get them to register for a webinar where you pitch your product
Get them to book a phone call where you pitch your services .
The Action happens once someone decides to purchase your product.
Think of it as the purchasing experience—the checkout page, ordering process, shopping cart, booking form, etc.
In each sales funnel stage, you should have two goals:
Identify the people who are ready to move to the next stage (and convince them to do so) Identify the people who are not ready to move to the next stage, so you can continue nurturing them until they are ready.
Before you start thinking about what you’ll need to create for each of the sales funnel stages, it’s important to answer #3 questions:
What will my funnel sell?
What’s the best way to sell that product?
Where will my funnel get qualified traffic from?
There is basically an infinite number of things you can combine to create your funnel. Getting crystal clear on answers to these questions will help you dramatically simplify the process of figuring out what yours needs.
Let’s start with Question 1. For some, the answer to this question will be obvious. You have one product, you know people like it, you just want to sell more of it.
If that’s the case, awesome! Skip ahead to Question #2.
BUT…if you sell more than one product (or offer more than one service), it’s important to figure out exactly what you want your funnel to sell.
For example, if you’re a web designer, don’t just create a funnel built around a vague idea like “selling web design.
” Build a funnel designed to sell a specific service you offer.
Ask yourself questions like:
What’s my most popular service?
Which service do I enjoy doing the most?
Which service usually leads to lots of future work?
Which service is the easiest for me to sell to people?
If you’re selling a product instead of a service the questions might look like:
What’s my most popular product?
Which product usually leads to future purchases?
Which product is the easiest to sell?
Which products have the best margins?
For most businesses, your sales funnel should be designed to sell one thing.
However, there are exceptions. It probably wouldn’t make much sense, for example, for an online clothing store that sells 300 different products to make a sales funnel for each individual item.
But it would make sense to make one for a certain category of items.
Designing a sales funnel to sell more superhero t-shirts would be much easier (and likely more effective) than designing one to achieve a vague outcome like “sell more clothes.
Get specific! Every sales funnel builds up to a pitch, but that pitch can happen in a variety of different places/formats.
If you run an eCommerce store that sells t-shirts, the answer is probably pretty easy—people buy the shirt on the product pages in your online store.
If you sell high-end coaching services, you probably have the easiest time convincing people to buy in a high-touch setting like a phone call or a webinar.
If you sell software, people probably buy most frequently from your pricing page. If you sell a course, a long-form sales page might be the way to go.
Once you know the answer, the objective for your funnel becomes a little more clear: get qualified traffic to reach that sales mechanism.
Which brings us to Question 3.
When most people think about building their first funnel, they start thinking they have to go out and find a bunch of new traffic for it. Wrong! The best thing you can do is start with the traffic you already have.
Do you already have a website? Is it getting traffic? (It’s okay if it’s only a little bit.) Congrats! You already have people in the Interest stage of your funnel!
And congrats again if you’ve already gotten some of them to sign up for your email list—those interested prospects will be even better leads.
The best thing you can do is start building a funnel that will capture those interested people and move them along to the next stage.
When you’re first getting into building sales funnels, I almost always recommend starting with existing traffic sources like this. It’s the easiest way to get started and learn the process.
Think of your traffic options this way:
Existing web traffic Email list subscribers Generate new traffic organically through methods like SEO, guest posting, social media, etc.
Buy traffic with ads Partner with other people and get them to send you their traffic
There are more methods for finding qualified traffic for your funnel, but these are the main ones we’re going to discuss in the rest of this post.
Raise your hand if you have ever overcomplicated something? *raising my hand* Not too long ago, I was banging my head against the wall for 3 weeks straight trying to get a membership site for my company.
I was super pumped about it, but the technology side of it was a massive pain in the butt.
After spending more than 3 weeks trying to get the dumb thing up and running,
I took a step back and asked myself: “Self, how can you simplify this?” .. .
EPIPHANY!! . .. Instead of trying to go super fancy in the beginning I decided to make the entire membership site one page… I couldn’t figure out the payment system. So I made it free.
I couldn’t figure out a caching plugin conflict.
So I disabled it. I couldn’t decide on a design for my subpages.
So I got rid of the sub pages.
A couple hours after I made those decisions, the site was nearly done.
After 21 days of working on the site I had barely made progress.
After simplifying, it was ready to go the next day.
I would make it more fancy later.
For now, simple. Complicated has its place, but mostly it’s just a form of procrastination.
Sales funnels are the same way. You can make them infinitely complex. Upsells Downsells Cross sells Drip campaigns Or, you could just ask your customer to buy your product! Sometimes, you just need to simplify.
That’s why I want to show you a good mix of both simple and more complicated sales funnel templates below.
I’ve rated the degree of difficulty of each one on a scale of 1 to 5, with 5 being the most difficult/time-intensive.
I’ve also included some prerequisites you should have before implementing each one. Let’s go.
Degree of Difficulty: 1 out of 5
Traffic Source: Any existing traffic your website is getting Buffer is a social media scheduling/calendar software tool with a popular blog that gets just over 750,000 readers each month.
They have a very simple call to action on the sidebar of their blog.
In fact, it’s the only thing on the sidebar at all.
It is also a sticky widget. So as you scroll down the page it goes with you.
The copy is plain and easy to understand: TRY. OUR. PRODUCT. By the time someone has clicked on a link to their blog, they’ve already moved from the Awareness stage to the Interest stage.
The sidebar widget captures that interest and moves them straight to the the Decision stage:
When you click through the blog widget you are sent directly to a signup page.
No drip email campaign or free download. Just their product. Nice and simple.
Tips: I would recommend that you make sure the language on the landing page directly coincides with the call to action that the user originated from.
In this example, it is slightly confusing.
The user clicks a link to “Sign up” but the landing page came to asks them to “Log In.” The basic formula here is incredibly simple and you can apply it in many different ways.
Buffer does two things: Creates content that attracts people interested in digital marketing
Gives them a clear, simple call to action If you want to create a sales funnel for a low-cost product.
This formula can work really well.
Since the price is low, people don’t need an email sequence or lengthy sales pitch to convert them into customers.
The product just needs to be relevant to the people whose interest you captured with content.
Identify the pages on your website that are already getting steady traffic.
This is as simple as opening Google Analytics and going to Behavior > Site Content > Landing Pages.
Place a call to action for your product on that page.
Create a simple page that allows people to sign up for / purchase that product.
Expected Results: In the past, we’ve seen email signup forms in the sidebar of our blog convert at around 10%.
Since signing up for a Buffer account is free, it’s fair to think they might have achieved a similar conversion rate.
However, if you want to direct visitors to a paid product from the sidebar, you can probably expect a lower conversion rate.
If you have an existing sales page, start by seeing what the current conversion rate is.
By adding a sidebar link to that page, you’re essentially just sending it more warm traffic, so it’s not unreasonable to assume the conversion rate would stay relatively similar (depending on its current primary sources of traffic).
Degree of Difficulty: 2 out of 5
Traffic Source: Your blog Ever seen a lead magnet offered at the bottom of a blog post? It usually goes like this: Someone reads your blog post, enjoys it, and is offered a high-quality downloadable resource in exchange for their email address.
It’s a nice way to use a blog to grow your email list. But it’s not the best way. A content upgrade is this strategy on steroids.
Instead of offering the same generic lead magnet on every blog post, a content upgrade is a lead magnet you create specifically for one blog post, and it’s 100% related to the topic of that post.
Hack #1 – Act Like a Manufacturing Plant
Hack #2 – Fall in Love with Video
Hack #3 – Get in the Habit of Testimonial Hacking
Hack #4 – Make Copy Templates
Hack #5 – Save Your Sections for Repeatable Funnels
Hack #6 – Batch Your Graphics and Mass Upload
Hack #7 – Learn How to SET Design
Hack #8 – Make a Spreadsheet of Things You Always Need
Hack #9 – Optimize for Mobile LAST
Hack 10 – Spend Time Planning So Building is Fast
I don’t care if it’s from a nice email, a Facebook post, a private message, or something else. Screenshot everything! Use Skitch by Evernote so you can quickly blur out last names when you screenshot and make a quick folder on your computer. When you have testimonials all set and ready to go, it saves you a ton of time looking around and emailing people for feedback!
This means, get your house set up with some video equipment and a tripod. Every time you need a new #sales page, your studio is ready to go so you can shoot yourself talking and save yourself a TON of words on the page.
Copy is the longest and hardest part of a funnel. But with video, you can shorten that time significantly. The hardest page to get a conversion is usually that FIRST thank you page – the tripwire. Because it’s often coming off of an ad and the traffic is cold, you have to spend more time than you might think to sell them on a measly $7 or $10 offer. USE video.
Funnel building is hard work. Anyone who’s done it knows the sweat equity to get even a simple funnel up and running! Copy, design, tech hookups, email sequences, ads, graphics…phew. *wipes brow