If you’ve been recently involved in the #ClickFunnels group for a period of time you’ll be aware that different type of Funnels get shared around regularly, but sometimes you have to put in a lot of hard work to find everything you’re in search of in the one place.
Finally Here Are The Top 10 Core Share funnels Used By Expert In Various Niche Market:
LEAD GENERATION #SALES FUNNEL
HIGH TICKET CONVERTING FUNNEL
MEMBERSHIP CONTINUITY FUNNEL
AUTOMATED WEBINAR FUNNEL
SERVICED ACCOMODATION FUNNEL
BEAUTY OR SUPPLEMENT PRODUCT FUNNEL
PERSONAL INJURY LAWYER FUNNEL
AFFILIATE MARKETING FUNNEL
PRODUCT LAUNCH FUNNEL
In the event you come across some new funnels that you think is a fit for this blog post collection, be sure to email me at email@example.com and I’ll see if they are a good fit!
Robert Kanaat of #ClickFunnels explains the machanics behind selling online in Sales Funnels 101: The Mechanics Behind Selling Online
This principle of pain versus pleasure can easily be leveraged by positioning your products or services in the right way to help leverage this strategically.
When you think about pleasure, you can also think about the benefit.
What’s the biggest benefit (pleasure) that a consumer is going to get when they buy what you’re selling. You also have to think about what they’re going to avoid (pain).
According to Tony Robbins, all human desire is based on one foundational principle. That principle states that we will always do more to avoid pain than we will to gain pleasure.
The best marketers in the world understand this principle.
They work to invoke pain and pleasure in all of their marketing. The best are able to strategically interweave these into their pitches and #sales letters and sign-up forms.
However, before you get ahead of yourself, you have to understand some of the underlying psychology that drives people to buy.
Keep in mind that almost no one wants to buy what you’re selling. They just don’t.
Your success depends, not on them wanting what you have, but on your ability to influence them in a way that will get them to buy.
To do that, you need a sales #funnel. That sales funnel will help you influence your prospect’s decision to buy whatever it is that you’re peddling through the fervent powers of persuasion.
Sales funnels are also quite possibly one of the most important concepts in business.
They help you sell on autopilot.
They can take your company from zero to hero in lightning speed.
Think weeks and months as opposed to years and decades.
That’s how important they are. Thus, by understanding and wielding prowess over this single business concept, you can literally hop on your own personal rocket ship to the moon.
Anyone who’s mildly interested in business needs to understand the concept of the sales funnel. But what are sales funnels and how do they work?
In essence, they’re automated sales processes configured to increase sales and conversions. At the end of the day, sales funnels offer the path of least resistance and highest probability to growing and scaling a business fast, no matter the present size, industry or niche it’s in.
The Art & The Science Of A Sales Funnel
When you look at how sales funnels operate, it’s clear that there’s a science to it. It’s a science based on traffic, leads and sales.
It means a deep-rooted analysis of conversions and understanding where the customer came from and how far along they got in the funnel before either dropping off or successfully completing the sale.
But there’s also an art to sales funnels.
That art invokes an age-old skill that dates back to the beginning of our species–storytelling.
Just how well you can pitch a story within the framework of your sales funnel will ultimately guarantee your success or failure.
If that story doesn’t fit into the framework of your sales funnel and it doesn’t appeal to the target market, or if the offer is simply not an irresistible one, your efforts will falter and fail.
Urgency And Scarcity?
Think about the diamond for a moment. Diamonds are rare. But so is gold.
That’s scarcity at work. The more scarcity there is, the higher the price.
There’s a direct correlation there. That’s also true with urgency. When a sale is going to expire, for example, very soon, we’re more inclined to purchase something. Even if we don’t need it at that moment.
There’s major urgency at play here. That’s why you always see sales that are for a “limited time” because it just works.
Here are a few statistics about urgency and scarcity that will likely get the wheels turning in your mind:
-Urgency results in a 59% higher transaction-to-click rates and effectively double the rate compared to emails that were “average” and didn’t use urgency
-Urgency used in the subject lines of emails increased sales by 16% (i.e. limited time offers and expiring discounts)
-Colors like orange and red are used to persuade more people to click
-Count-down timers are very effective in conveying urgency in sales better than almost anything else and create a sense of FOMO (fear of missing out) that often gets a majority of people to act
Urgency is more effective when instructions are given on precisely what actions you want the prospect to take
Using Persuasion Effectively
Persuasion doesn’t just work by offering something for free or by building rapport.
When it comes to a sales funnel, the more social proof you have, the easier the sale will be. If, for example, you have 50 authentic videos of people claiming how much your product or service has helped them, closing the deal will be easier.
If you don’t have that, it doesn’t mean you can’t persuade someone to buy. It will just be a bit harder and take a much longer email sequence.
When you’re trying to build an effective sales funnel, if you can get a prospect to do 3 things and the 4th is asking for the sale, it will almost always work.
In fact, this is likely to increase your conversions the most.
If you can do this effectively, and make the tasks very manageable and easy, you’ll be able to close the sales with ease. If you can’t do it, you’ll likely struggle.
The Hook, Headline & Framework
Ask Russell Brunson on how to build an effective sales funnel, and he’ll likely tell you something like this. It’s all about the hook, headline and the framework.
That’s the hard part. Once that’s there, the balance is just filling the spaces.
For example, if you’re doing a webinar funnel, figure out the hook, headline and framework, then everything else will come together. But that’s easier said than done for average people who aren’t as skilled at marketing.
But, what you’ll notice is that every 2 comma club award winner (and 8 figure club winner) has paid homage to this exact saying.
They’ve created a compelling hook, written an insatiable headline, and structured out a rock-solid framework for their offer.
In fact, if you ask Russell, that’s really where he spends the majority of the time. In essence, it’s thinking out the offer.
What’s going to compel them to move forward? What’s going to build enough curiosity to really reel them in?
What Are Sales Funnels?
To better understand what sales funnels are and how you can leverage them to grow your business, you first have to understand the varying stages of a funnel.
If you’ll imagine a sales funnel for a moment, just think about a regular funnel and how it works.
At the top, you pour in some liquid or other substance, and it gets filtered down into a finite point where it then exits out the funnel in a very focused trajectory.
How Do Funnels Work?
The concept of a sales funnel is simple.
It moves a prospect from essentially just coming into contact with you, to actually spending money with you.
But the best and most impressive part about sales funnels are that they can literally take your business through an exponential rise almost overnight.
Now, no one is guaranteeing you riches here. But this very concept in business can certainly fuel growth at any stage.
Understand and leverage a sales funnel, and you’ll understand how you create explosive, almost-overnight results.
The Stages Of A Funnel
Image credit to https://blog.clickfunnels.com/sales-funnels/
Stage 1: Awareness
This is where a prospect learns that there’s a solution to his or her problem and you have that solution.
And the more you deliver in this first stage, the more likely you’ll have their undivided attention.
Because, if a person gets valuable information from you for free, they’ll instantly want more and they’ll be willing to pay for that information.
That’s how you earn their trust. In fact, blogs work very much the same way.
The content you put out there helps you to build awareness.
Stage 2: Interest
Sales doesn’t happen right away. Not upon first contact, at least. Did you know that the average consumer needs roughly 90 days before making a purchase decision?
However, to increase that, they need to be constantly exposed to you, your product or your service.
They say that an exposure of somewhere around 20 times often drives that interest into the next stage, which is the decision.
However, where most people falter and fail is in this stage.
They get discouraged when the sale doesn’t happen right away.
Keep in mind that it often doesn’t work that way.
Now, there are exceptions to this rule.
That’s why the free-plus-shipping model is so popular.
One, the power of the word free is extremely compelling. Two, is that it helps get customers through the door.
Stage 3: Decision
This is where they become convinced to buy whatever it is that you’re peddling.
Ways to help speed this along are things like offering up social proof.
That certainly drives the decision.
But also by creating a deep bond between yourself and the prospect.
You have to become relatable to them.
You have to be fallible. Expose your vulnerabilities.
It might seem awkward, but that’s how you connect with others.
This is also the stage where much of your persuasion and psychology of selling pays off.
This is where it all pays off.
Thus, the more you can interweave things like urgency and scarcity into your marketing message, while also leveraging the other strategies such as micro-commitments, the quicker that decision is going to happen.
If you can’t, you’ll find that it takes far longer this to occur.
Stage 4: Action
The more you have long-term strategic thinking as opposed to short-term desires for gains, the better you’ll fair in the long term.
That’s just the way that it works.
While getting to this stage is a win, actually helping the customer change their lives and achieve something that you teach is the real win.
As Brunson calls it, impact and income.
The goal is to make a considerable impact on the lives of your customers. Income should be secondary.
When you think in terms of the long-term implications of your actions, and think less in the ways of in the right-here-right-now, the more you’ll win in the end.
All this takes is a shift in thinking.
10 FREE Done For You Funnels (link only live for 15 minutes) Below:
Over fifty percent of social media users think they need to constantly monitor their own social profiles because they are afraid they’ll miss out on something.
According to Neil Patel of Quicksprout “Fear is one of the most powerful emotions, which is why I want to use it to start our discussion. You can use fear as a sale tactic in many different ways”.
Instead, I’m going to show you how you can trigger a variety of emotions with different marketing campaigns. As a result, you’ll be able to drive more #sales.
1. Leverage the power of fear
How can you leverage this emotion from a marketing perspective? Create ads for your website, email campaigns, and social profiles that are time-sensitive.
For example, you could run a flash sale offering 40% off everything on your website for the next six hours. This type of marketing strategy will cause users to act fast for the fear that they’ll miss out on the sale.
2. Take advantage of greed
There’s nothing wrong with this. But as a marketer, you can use this concept to your advantage when coming up with new promotions.
Offer items at a discounted rate, and then try to upsell to your customers.
3. Build trust
Loyal customers will spend more money. But you need to make sure all your offers are transparent if you want to be perceived as trustworthy.
Don’t surprise your customers with any hidden costs or fees when they’re making a transaction.
4. Create a sense of belonging
Use your brand to establish a community among your customers. There is a reason why people are buying from your company. All these people have something in common.
It’s your job to figure out what those commonalities are to establish a community based on them.
5. Eliminate frustration
Frustration is not an emotion you want to have associated with your brand.
Make sure you have easy navigation on your website and a smooth checkout process. The less friction your customers experience as they go through the process, the less frustrated they will be.
6. Share your core values
There are certain brands that have other missions that act as the driving force behind their goals. If this sounds like you, make sure you share these values and beliefs with your customers.
For example, are you affiliated with any charities?
These types of core values can stimulate emotions within customers and ultimately lead to more sales.
7. Stimulate desires
What do people desire?
Sex. Food. Sports cars, big houses, and beach vacations.
Incorporate these ideas into your marketing strategy. I’m not saying you need to tell people your product will help them get a new car. But you can still throw a fancy convertible into your ads to help grab someone’s attention.
8. Drive competitive energy
People are also competitive by nature. They are competing with their co-workers and friends, and are trying to “keep up with the Joneses” at home.
Apply this concept to your marketing campaigns.
For example, let’s say you’re selling lawn care products. You could create an ad that says something along the lines of, “Have a better lawn than your neighbor’s.”
Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.
Other Related Articles:
With my point of view, #Clickfunnels is a software tool that helps you create landing pages and webpages. Basically clickfunnels are for those who are interested in digital marketing.
Clickfunnels Review and Clickfunnels Bonus is an online channel for #sales and marketing #funnel builder that help business owners, businesses market, sell, and deliver their enterprise services and products online.
This software tool makes it easy to market, sell, release and delivery of products and services to users with standard funnel options that are initially created for a specific business, product, or service.
ClickFunnels is a 360 million dollar SaaS company, entirely self funded with no investment from venture capitalist.
I built an entire Affiliate training funnel along with email automation in just one day. That could easily took maybe weeks if not months if I try to use other landing page builder.
In short: ClickFunnels is a click – based software, that you can use to easily create series of webpages that people have to navigate through in order to purchase a product, or join an email list, or a webinar, and you don’t need to know a single line of code.
It’s an amazing tool if you’re trying to start an online business or a solopreneur. It allows you to save time and not worry about technical stuff like domain, html, css and all the other technical nonsense that brings you ZERO revenue.
ClickFunnels is basically a software that lets you design and create sales pages, landing pages and it lets you manage your entire sales funnel. You can create seven types of funnel with the help of Clickfunnels :- The Optin Lead Capture Funnel. The Sales Funnel, Product launch funnel, Membership continuity funnel, Automated webinar funnel, High ticket converting funnel and Beauty or Supplement product funnel.
ClickFunnel is SaaS (Software As A Service) product that helps you to create landing pages, & funnels for small and big business. It’s a software that helps you build your customer base by physical or digital product services.
Free Done For You Share Funnels Below:
Things like building a website and creating an email opt in form were foreign, and without CSS or design knowledge, many of our very first site pages were bare bones – to say the least…
As LeadPages continued to expand by increasing their client-base and growing their team, they started adding to the many features and benefits available.
A couple of years into us using the software they launched LeadBoxes, a code builder that would allow you to insert a light box pop up within a page or post, like this:
This was incredible because it allowed for email opt in’s and conversions on your own website without your potential subscriber ever having to leave the page.
While LeadPages was getting the job done, we were ready to start customizing the look and feel of our funnels so that our opt in and landing pages didn’t look like every other opt in and landing page you see on the Internet.
After experiencing the backend of ClickFunnels thanks to their 2 week free trial and seeing the layout and #funnel organization capabilities – in addition to the tracking and page customization options – we were sold.
#ClickFunnels offers you tons of templates and recommendations for how to set up your pages, but it also lets you choose exactly how you want your page laid out and designed – without any knowledge of CSS or design.
What ClickFunnels offers us that LeadPages doesn’t is a higher level of organization and flexibility with the same ease-of-use. In addition, ClickFunnels has an affiliate platform, which is something we’ve been thinking about switching over for months now (we currently use Infusionsoft).
The purpose of this comparison is to help you understand the reasons why we chose ClickFunnels so that if you happen to be deciding which one is best for you, you can learn from our experiences over the past four years using both platforms.
If you’re reading this post, then you already know the importance of a platform; regardless of whether you’re creating a blog, a podcast, a video channel, a product, a service – anything – a platform is required.
Free Done For You Share Funnels Below:
When I was trying to sell my iPhone apps, I had no system for capturing attention and making people fall in love with my products.
It was like shouting into a void: Selling my course was a different story. Thanks to the sales funnel I built, it looked like this:
By the time I was closing sales, every single one of those people had been through a series of stages designed to qualify them as prospects and warm them up to the sale.
Let’s talk about those. Do a Google image search for “sales funnel” and you’ll get a bunch of diagrams .
Most of these make sense—your funnel starts by generating awareness for your product (or the problem it solves), then captures leads who are interested in a solution, guides them toward making a purchasing decision, and finally allows them to take action and buy.
By itself, that information is a little hard to take action on.
So let’s take a look at what you actually need to build at each stage in order to move people from one stage to the next.
Think of the awareness stage as the point where people first hear about your business or product. This usually happens when: Another website links to you Your business shows up in a search result on Google
People see an advertisement you create Someone mentions you on a podcast
A happy client tells other people how much they loved working with you
The bottom line is that awareness happens when you get your stuff in front of people in places where they hang out.
Once people become aware of your business, they have the option to express interest.
That might mean: Clicking on a link to your website from one of their favorite blogs Clicking an ad in their Facebook feed Checking out your Twitter page after someone retweets you Looking up your website after a friend tells them about it, Once someone enters the Interest stage, your #1 goal should be to capture that interest by getting them to sign up for your email list.
That way, you have the ability to contact them in the future and continue nudging them through your funnel.
Your goal is to present interested prospects with a compelling offer that makes them decide whether they will become a customer or not.
Basically, this is your sales process, and there are tons of different ways to get here.
You might: Send them a series of emails designed to warm them up to the sale .
Send them to a long-form sales page that taps into their emotional needs and explains the benefits of your product .
Get them to register for a webinar where you pitch your product
Get them to book a phone call where you pitch your services .
The Action happens once someone decides to purchase your product.
Think of it as the purchasing experience—the checkout page, ordering process, shopping cart, booking form, etc.
In each sales funnel stage, you should have two goals:
Identify the people who are ready to move to the next stage (and convince them to do so) Identify the people who are not ready to move to the next stage, so you can continue nurturing them until they are ready.
Before you start thinking about what you’ll need to create for each of the sales funnel stages, it’s important to answer #3 questions:
What will my funnel sell?
What’s the best way to sell that product?
Where will my funnel get qualified traffic from?
There is basically an infinite number of things you can combine to create your funnel. Getting crystal clear on answers to these questions will help you dramatically simplify the process of figuring out what yours needs.
Let’s start with Question 1. For some, the answer to this question will be obvious. You have one product, you know people like it, you just want to sell more of it.
If that’s the case, awesome! Skip ahead to Question #2.
BUT…if you sell more than one product (or offer more than one service), it’s important to figure out exactly what you want your funnel to sell.
For example, if you’re a web designer, don’t just create a funnel built around a vague idea like “selling web design.
” Build a funnel designed to sell a specific service you offer.
Ask yourself questions like:
What’s my most popular service?
Which service do I enjoy doing the most?
Which service usually leads to lots of future work?
Which service is the easiest for me to sell to people?
If you’re selling a product instead of a service the questions might look like:
What’s my most popular product?
Which product usually leads to future purchases?
Which product is the easiest to sell?
Which products have the best margins?
For most businesses, your sales funnel should be designed to sell one thing.
However, there are exceptions. It probably wouldn’t make much sense, for example, for an online clothing store that sells 300 different products to make a sales funnel for each individual item.
But it would make sense to make one for a certain category of items.
Designing a sales funnel to sell more superhero t-shirts would be much easier (and likely more effective) than designing one to achieve a vague outcome like “sell more clothes.
Get specific! Every sales funnel builds up to a pitch, but that pitch can happen in a variety of different places/formats.
If you run an eCommerce store that sells t-shirts, the answer is probably pretty easy—people buy the shirt on the product pages in your online store.
If you sell high-end coaching services, you probably have the easiest time convincing people to buy in a high-touch setting like a phone call or a webinar.
If you sell software, people probably buy most frequently from your pricing page. If you sell a course, a long-form sales page might be the way to go.
Once you know the answer, the objective for your funnel becomes a little more clear: get qualified traffic to reach that sales mechanism.
Which brings us to Question 3.
When most people think about building their first funnel, they start thinking they have to go out and find a bunch of new traffic for it. Wrong! The best thing you can do is start with the traffic you already have.
Do you already have a website? Is it getting traffic? (It’s okay if it’s only a little bit.) Congrats! You already have people in the Interest stage of your funnel!
And congrats again if you’ve already gotten some of them to sign up for your email list—those interested prospects will be even better leads.
The best thing you can do is start building a funnel that will capture those interested people and move them along to the next stage.
When you’re first getting into building sales funnels, I almost always recommend starting with existing traffic sources like this. It’s the easiest way to get started and learn the process.
Think of your traffic options this way:
Existing web traffic Email list subscribers Generate new traffic organically through methods like SEO, guest posting, social media, etc.
Buy traffic with ads Partner with other people and get them to send you their traffic
There are more methods for finding qualified traffic for your funnel, but these are the main ones we’re going to discuss in the rest of this post.
Raise your hand if you have ever overcomplicated something? *raising my hand* Not too long ago, I was banging my head against the wall for 3 weeks straight trying to get a membership site for my company.
I was super pumped about it, but the technology side of it was a massive pain in the butt.
After spending more than 3 weeks trying to get the dumb thing up and running,
I took a step back and asked myself: “Self, how can you simplify this?” .. .
EPIPHANY!! . .. Instead of trying to go super fancy in the beginning I decided to make the entire membership site one page… I couldn’t figure out the payment system. So I made it free.
I couldn’t figure out a caching plugin conflict.
So I disabled it. I couldn’t decide on a design for my subpages.
So I got rid of the sub pages.
A couple hours after I made those decisions, the site was nearly done.
After 21 days of working on the site I had barely made progress.
After simplifying, it was ready to go the next day.
I would make it more fancy later.
For now, simple. Complicated has its place, but mostly it’s just a form of procrastination.
Sales funnels are the same way. You can make them infinitely complex. Upsells Downsells Cross sells Drip campaigns Or, you could just ask your customer to buy your product! Sometimes, you just need to simplify.
That’s why I want to show you a good mix of both simple and more complicated sales funnel templates below.
I’ve rated the degree of difficulty of each one on a scale of 1 to 5, with 5 being the most difficult/time-intensive.
I’ve also included some prerequisites you should have before implementing each one. Let’s go.
Degree of Difficulty: 1 out of 5
Traffic Source: Any existing traffic your website is getting Buffer is a social media scheduling/calendar software tool with a popular blog that gets just over 750,000 readers each month.
They have a very simple call to action on the sidebar of their blog.
In fact, it’s the only thing on the sidebar at all.
It is also a sticky widget. So as you scroll down the page it goes with you.
The copy is plain and easy to understand: TRY. OUR. PRODUCT. By the time someone has clicked on a link to their blog, they’ve already moved from the Awareness stage to the Interest stage.
The sidebar widget captures that interest and moves them straight to the the Decision stage:
When you click through the blog widget you are sent directly to a signup page.
No drip email campaign or free download. Just their product. Nice and simple.
Tips: I would recommend that you make sure the language on the landing page directly coincides with the call to action that the user originated from.
In this example, it is slightly confusing.
The user clicks a link to “Sign up” but the landing page came to asks them to “Log In.” The basic formula here is incredibly simple and you can apply it in many different ways.
Buffer does two things: Creates content that attracts people interested in digital marketing
Gives them a clear, simple call to action If you want to create a sales funnel for a low-cost product.
This formula can work really well.
Since the price is low, people don’t need an email sequence or lengthy sales pitch to convert them into customers.
The product just needs to be relevant to the people whose interest you captured with content.
Your Action Steps for Implementing This Sales Funnel:
Identify the pages on your website that are already getting steady traffic.
This is as simple as opening Google Analytics and going to Behavior > Site Content > Landing Pages.
Place a call to action for your product on that page.
Create a simple page that allows people to sign up for / purchase that product.
Expected Results: In the past, we’ve seen email signup forms in the sidebar of our blog convert at around 10%.
Since signing up for a Buffer account is free, it’s fair to think they might have achieved a similar conversion rate.
However, if you want to direct visitors to a paid product from the sidebar, you can probably expect a lower conversion rate.
If you have an existing sales page, start by seeing what the current conversion rate is.
By adding a sidebar link to that page, you’re essentially just sending it more warm traffic, so it’s not unreasonable to assume the conversion rate would stay relatively similar (depending on its current primary sources of traffic).
Degree of Difficulty: 2 out of 5
Traffic Source: Your blog Ever seen a lead magnet offered at the bottom of a blog post? It usually goes like this: Someone reads your blog post, enjoys it, and is offered a high-quality downloadable resource in exchange for their email address.
It’s a nice way to use a blog to grow your email list. But it’s not the best way. A content upgrade is this strategy on steroids.
Instead of offering the same generic lead magnet on every blog post, a content upgrade is a lead magnet you create specifically for one blog post, and it’s 100% related to the topic of that post.
Julian Stoian a digital marketing consultant and a #funnel hacker reveals how to become the fastest funnel builder in the world in “Becoming The Fastest Funnel Builder in the World – ClickFunnels”
According to Julian, the #10 hacks are:
Hack #1 – Act Like a Manufacturing Plant
Hack #2 – Fall in Love with Video
Hack #3 – Get in the Habit of Testimonial Hacking
Hack #4 – Make Copy Templates
Hack #5 – Save Your Sections for Repeatable Funnels
Hack #6 – Batch Your Graphics and Mass Upload
Hack #7 – Learn How to SET Design
Hack #8 – Make a Spreadsheet of Things You Always Need
Hack #9 – Optimize for Mobile LAST
Hack 10 – Spend Time Planning So Building is Fast
I don’t care if it’s from a nice email, a Facebook post, a private message, or something else. Screenshot everything! Use Skitch by Evernote so you can quickly blur out last names when you screenshot and make a quick folder on your computer. When you have testimonials all set and ready to go, it saves you a ton of time looking around and emailing people for feedback!
This means, get your house set up with some video equipment and a tripod. Every time you need a new #sales page, your studio is ready to go so you can shoot yourself talking and save yourself a TON of words on the page.
Copy is the longest and hardest part of a funnel. But with video, you can shorten that time significantly. The hardest page to get a conversion is usually that FIRST thank you page – the tripwire. Because it’s often coming off of an ad and the traffic is cold, you have to spend more time than you might think to sell them on a measly $7 or $10 offer. USE video.
Funnel building is hard work. Anyone who’s done it knows the sweat equity to get even a simple funnel up and running! Copy, design, tech hookups, email sequences, ads, graphics…phew. *wipes brow
Free Done For You Share Funnels Below:
(Source: Julie Weishaar)
Finding out whom your ideal customer is that you want to sell to, is the key differentiator between building a sales funnel that converts, and one that doesn’t.
Sales funnel refers to the process that brings a customer from discovering your product or service to completing a purchase.
(Source: Steve Patrizi)
This framework is useful because, by dissecting and better understanding the model, marketers and salespeople can more effectively map their strategies and influence outcomes.
Chances are, you’ve seen this theoretical construct depicted in any number of different ways.
The sales funnel definition and specifics can change quite a bit based on your source, and too many organizations have failed to clarify parameters internally.
A while back, Marketing Sherpa found that 68 percent of B2B organizations had not defined their own sales funnel.
“Funnels come in many forms. There are funnel cakes, those tasty deep-fried carnival treats sprinkled with sugar. There are funnel clouds — ominous precursors to tornados that reach down like tentacles from the sky. And then there are, of course, funnels themselves: tools used for guiding a liquid or substance into a small opening”.
We hear the term sales funnel thrown around often, but few can agree on the specifics of how it is comprised. It’s time to bring some clarity to the topic.
Jim Hopkins of Salesforce describes in detail how sales funnels is all about finding prospects who are ready to become paying customers in “Sales Funnel Management: Simplify By Cutting Steps, Not Corners”
According to Jim, Effective sales funnel management allows a company to optimize efficiency while reducing costs, in that it prevents time from being wasted on those prospects and leads that just aren’t quite ready to commit.
A sales funnel will also facilitate the tracking and gathering of important data, thanks to the well defined steps and levels within the funnel itself.
As a result, a prospect’s progress can easily be charted, and any problems or issues can be quickly localized, identified, and resolved.
This is done by following certain stages and steps, casting a wide net at the beginning, and slowly weeding out those who are unlikely to pay off, basically optimizing your sales funnel.
At the end of the funnel, your sales team is able to step in and focus their efforts only on those with the highest likelihood of completing a purchase.
“The sales funnel is basically nothing more than an attempt to visualize a concept in which qualified buyers are located and separated from the less-than qualified prospects around them”
When it comes to sales, success is all about finding prospects who are ready to become paying customers. Unfortunately, given the overall size of the potential customer pool, and the relative few prospects who are capable of completing the journey, it can be very difficult to identify the right people on which to focus your sales efforts. This is where the management of your sales funnel comes into play.
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Raghav Haran of singlegrain shares the steps you need to build a high quality marketing #funnel in “Step by Step Guide: How to Build a High Quality Marketing Funnel”
” For example, a new entrepreneur might buy lists off the Internet and then just hand them over to his salespeople. But an experienced marketer would take a more systematic approach.”
That’s why the most experienced marketers use marketing funnels. A funnel is a system or a model that guides a prospect from first becoming aware of a company to eventually becoming a paying customer and, eventually, an advocate for your business.
What matters is that you have a logical marketing strategy that holds everything together — a strategy that shows you exactly how your latest white paper is going to help you convert more leads into customers or how getting on the newest social media platform is going to help increase your bottom line.
The truth is, you could be on every single social media platform, you could be spending loads of money in paid ads, you could be blogging, you could be doing everything that you’re “supposed” to be doing — and you still might not get any real ROI.
For a marketer, it can seem like there are a million different options when it comes to which marketing tactics you should be focusing on. It doesn’t help that everyone is telling you to focus on all of them.
Let’s look at where customers are coming from. No matter how they get to you, as many as 73% of leads are not even ready to be sold to. Even from the pool that are qualified, half of them aren’t ready to buy. That puts the odds against you. right out of the gate.
But, therein lies your problem. Your customers aren’t some mass-produced assembly line commodity and that’s exactly how “lead generation” approaches them.
“Set-up-wise, that is. But, there’s more to conversion optimization than just page layout, form design and copywriting. In fact, very few companies even do this one marketing tactic, let alone do it right”.
You’ve got your content broken down into relevant areas that readers can easily scan and your offer is irresistible. Your form only asks for the bare necessities, yet you’re still not seeing the results that you want.
Ever feel like you’re doing everything you can to improve your conversion rate, but people just aren’t buying? You’re following all the best practices, like having a single call-to-action and using enough white space.
Shane Barker a digital marketing consultant explains the 3 key components you need to consider when building a sales funnel in “sales-funnel-increase-conversions”
According to Shane Barker your ad promoted an offer, but the landing page isn’t displaying that offer. This means visitors will have to either search for the offer, or leave your website.
“If you don’t have a proper sales funnel in place, there will be no structure to how you manage your leads. You may be able to drive some traffic to your site. But once visitors land on your site, they’re not sure what to do next”.
A sales funnel is like a map that you design for potential customers to follow. It’s the path that you design for leads to take until they take a desired action. In other words, it’s the set of steps you lay out to acquire leads and convert them. A sales funnel can help you increase conversion rate because it allows you to cater to potential customers at every stage of the purchase process.
There may be some stages that aren’t necessary, or some components that you’re missing out on. In this post, you’re going to learn about the three key components of a sales funnel to increase conversion rate.
You’ve made several attempts to increase conversions and somehow, you’re not getting the desired results. Maybe you think you’ve tried everything possible to drive conversions on your site. But have you tried reassessing your sales funnel?
Remember that the conversion funnel is an ongoing cycle. The process is always shifting and your conversations with your customers are always evolving. What served their needs yesterday may not be adequate enough today.
if you plan to not only acquire new customers, but also retain existing ones, you need to include a plan for post-sale nurturing. You can basically add different components as long as they serve a purpose, but make sure these three essentials are part of your sales funnel.
By creating a high-quality funnel to guide prospects through the process of becoming paying customers, you can systematically skyrocket your business in a way that you couldn’t if you were just trying random tactics.
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Featured Image created by Neil Patel in How to Build a Conversion Funnel That Will Triple Your Profits
Image capture from Shane Barker in How to Build a Sales Funnel to Increase Conversions