Raghav Haran of singlegrain shares the steps you need to build a high quality marketing #funnel in “Step by Step Guide: How to Build a High Quality Marketing Funnel”
” For example, a new entrepreneur might buy lists off the Internet and then just hand them over to his salespeople. But an experienced marketer would take a more systematic approach.”
That’s why the most experienced marketers use marketing funnels. A funnel is a system or a model that guides a prospect from first becoming aware of a company to eventually becoming a paying customer and, eventually, an advocate for your business.
What matters is that you have a logical marketing strategy that holds everything together — a strategy that shows you exactly how your latest white paper is going to help you convert more leads into customers or how getting on the newest social media platform is going to help increase your bottom line.
The truth is, you could be on every single social media platform, you could be spending loads of money in paid ads, you could be blogging, you could be doing everything that you’re “supposed” to be doing — and you still might not get any real ROI.
For a marketer, it can seem like there are a million different options when it comes to which marketing tactics you should be focusing on. It doesn’t help that everyone is telling you to focus on all of them.
Let’s look at where customers are coming from. No matter how they get to you, as many as 73% of leads are not even ready to be sold to. Even from the pool that are qualified, half of them aren’t ready to buy. That puts the odds against you. right out of the gate.
But, therein lies your problem. Your customers aren’t some mass-produced assembly line commodity and that’s exactly how “lead generation” approaches them.
“Set-up-wise, that is. But, there’s more to conversion optimization than just page layout, form design and copywriting. In fact, very few companies even do this one marketing tactic, let alone do it right”.
You’ve got your content broken down into relevant areas that readers can easily scan and your offer is irresistible. Your form only asks for the bare necessities, yet you’re still not seeing the results that you want.
Ever feel like you’re doing everything you can to improve your conversion rate, but people just aren’t buying? You’re following all the best practices, like having a single call-to-action and using enough white space.
Shane Barker a digital marketing consultant explains the 3 key components you need to consider when building a sales funnel in “sales-funnel-increase-conversions”
According to Shane Barker your ad promoted an offer, but the landing page isn’t displaying that offer. This means visitors will have to either search for the offer, or leave your website.
“If you don’t have a proper sales funnel in place, there will be no structure to how you manage your leads. You may be able to drive some traffic to your site. But once visitors land on your site, they’re not sure what to do next”.
A sales funnel is like a map that you design for potential customers to follow. It’s the path that you design for leads to take until they take a desired action. In other words, it’s the set of steps you lay out to acquire leads and convert them. A sales funnel can help you increase conversion rate because it allows you to cater to potential customers at every stage of the purchase process.
There may be some stages that aren’t necessary, or some components that you’re missing out on. In this post, you’re going to learn about the three key components of a sales funnel to increase conversion rate.
You’ve made several attempts to increase conversions and somehow, you’re not getting the desired results. Maybe you think you’ve tried everything possible to drive conversions on your site. But have you tried reassessing your sales funnel?
Remember that the conversion funnel is an ongoing cycle. The process is always shifting and your conversations with your customers are always evolving. What served their needs yesterday may not be adequate enough today.
if you plan to not only acquire new customers, but also retain existing ones, you need to include a plan for post-sale nurturing. You can basically add different components as long as they serve a purpose, but make sure these three essentials are part of your sales funnel.
By creating a high-quality funnel to guide prospects through the process of becoming paying customers, you can systematically skyrocket your business in a way that you couldn’t if you were just trying random tactics.
Popular Free Done For You Share Funnels Below:
Featured Image created by Neil Patel in How to Build a Conversion Funnel That Will Triple Your Profits
Image capture from Shane Barker in How to Build a Sales Funnel to Increase Conversions