How Personalization 4.0 Can Boost Your Event Experience

Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most…

What to Consider When Leveraging File Sharing

File sharing with your team, partners, vendors, and customers has raised productivity and efficiency levels to new heights. However, it’s also led to some challenges that must be addressed in order to continue leveraging the…