Over fifty percent of social media users think they need to constantly monitor their own social profiles because they are afraid they’ll miss out on something.
According to Neil Patel of Quicksprout “Fear is one of the most powerful emotions, which is why I want to use it to start our discussion. You can use fear as a sale tactic in many different ways”.
Instead, I’m going to show you how you can trigger a variety of emotions with different marketing campaigns. As a result, you’ll be able to drive more #sales.
1. Leverage the power of fear
How can you leverage this emotion from a marketing perspective? Create ads for your website, email campaigns, and social profiles that are time-sensitive.
For example, you could run a flash sale offering 40% off everything on your website for the next six hours. This type of marketing strategy will cause users to act fast for the fear that they’ll miss out on the sale.
2. Take advantage of greed
There’s nothing wrong with this. But as a marketer, you can use this concept to your advantage when coming up with new promotions.
Offer items at a discounted rate, and then try to upsell to your customers.
3. Build trust
Loyal customers will spend more money. But you need to make sure all your offers are transparent if you want to be perceived as trustworthy.
Don’t surprise your customers with any hidden costs or fees when they’re making a transaction.
4. Create a sense of belonging
Use your brand to establish a community among your customers. There is a reason why people are buying from your company. All these people have something in common.
It’s your job to figure out what those commonalities are to establish a community based on them.
5. Eliminate frustration
Frustration is not an emotion you want to have associated with your brand.
Make sure you have easy navigation on your website and a smooth checkout process. The less friction your customers experience as they go through the process, the less frustrated they will be.
6. Share your core values
There are certain brands that have other missions that act as the driving force behind their goals. If this sounds like you, make sure you share these values and beliefs with your customers.
For example, are you affiliated with any charities?
These types of core values can stimulate emotions within customers and ultimately lead to more sales.
7. Stimulate desires
What do people desire?
Sex. Food. Sports cars, big houses, and beach vacations.
Incorporate these ideas into your marketing strategy. I’m not saying you need to tell people your product will help them get a new car. But you can still throw a fancy convertible into your ads to help grab someone’s attention.
8. Drive competitive energy
People are also competitive by nature. They are competing with their co-workers and friends, and are trying to “keep up with the Joneses” at home.
Apply this concept to your marketing campaigns.
For example, let’s say you’re selling lawn care products. You could create an ad that says something along the lines of, “Have a better lawn than your neighbor’s.”
Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.
Other Related Articles: